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Психологiя впливу. Psychology Of Influence

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Психологiя впливу. Psychology Of Influencei . Psychology Of Influence ' ', ''? ? . . , , , . The New York Times. ? : , , , , , . , , , . , , . , , , , , . , . , , . 35 , , . ' '? , . : , , , , ; , ; , . , , , , . SPECIFICATIONS: Author: Robert Chaldyny Robert B. Chaldyny . Publisher: Language: Ukrainian Publication Date: 2022 Number of pages: 608 pst Format: Hardcover Width: 145 mm 5,7' Height: 220 mm 8,7' Weight: 620 g ISBN: 9786171296251

Психологiя впливу. Psychology Of Influence

Анотація 'Психологія впливу', Роберт Чалдині

Що може змусити кожну людину сказати 'так'? Як переконувати людей та уникати небажаного впливу? Відповіді шукайте на сторінках цієї книги. Її автор описує методи й закони психологічного тиску й створення конкуренції. Використовуючи яскраві приклади з життя, Роберт Чалдині дає унікальні поради, як викорінити в собі синдром жертви й не потрапити на гачок нав’язливої реклами, а також навчитися самому переконувати й здобувати бажане.

Бестселер The New York Times.

Про що книга?

У посібнику розглядається шість принципів впливу: нагальність, соціальний доказ, поступливість, авторитет, симпатії, дефіцит. Роберт Чалдині досліджує механізми, які впливають на людські рішення в повсякденному житті, бізнесі, переговорах і рекламі. Автор пояснює, чому люди погоджуються на певні пропозиції, як працюють соціальні тригери та чому маніпуляції часто залишаються непомітними.

Чалдині доступно пояснює теорію, поєднуючи наукові дослідження з реальними кейсами, історіями з маркетингу, продажів і міжособистісної комунікації, що робить читання цікавішим, а матеріал — зрозумілішим. Книга не лише показує інструменти переконання, а й вчить розпізнавати й уникати чужих маніпуляцій.

Про автора

Роберт Чалдині — американський психолог, дослідник поведінки та один із найавторитетніших експертів у сфері впливу, переконання й переговорів. Понад 35 років він вивчав механізми людської взаємодії, викладав психологію та маркетинг, а також консультував міжнародні компанії й бізнес-організації.

Чому варто купити книгу 'Психологія впливу'?

Цей практичний посібник давно увійшов до списку видань, які вважають класикою сучасної психології та комунікації. Книга підійде:

  • підприємцям, менеджерам, маркетологам, продавцям, переговорникам;
  • тим, хто цікавиться темою впливу й комунікації;
  • студентам напрямів психологія, бізнес та соціологія.

Книга допомагає краще розуміти поведінку інших і власні автоматичні реакції, а також — впевненіше почуватися в переговорах, продажах, спілкуванні та будь-яких ситуаціях, де важливу роль відіграє переконання.

SPECIFICATIONS:

Author:Robert Chaldyny / Robert B. Chaldyny - Роберт Чалдіні / Роберт Б. Чалдіні

Publisher:Книжковий Клуб Клуб Сімейного Дозвілля

Language:Ukrainian/Українська

Publication Date:2022

Number of pages:608 pst

Format:Hardcover

Width:145 mm / 5,7'

Height:220 mm / 8,7'

Weight:620 g

ISBN:9786171296251

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Amazon Customer
Chelsea, US
★★★★★ 5
Great for mental stimulation. Durable for my chewers!
Color: Purple Lil Snoop, Color: Purple Lil Snoop
Love these! Quality material, safe for dogs — I make my dogs home made freezer treats and fill these up with it, and serve. Keeps them busy for hours. It’s also fun for them to roll it around to get regular treats out of. Toy + treats = a very happy pup. This size I got for my puppy. The larger ones I use for my adult dogs. Super cute too, and silent! I have Mini Aussies, so it’s great mental stimulation for them. Tires them out.
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Reviewed in the United States on April 7, 2026
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Kay
Cuba, US
★★★★★ 3
No challenge once they figure it out once, or if they have a long nose
Color: Blue
The first time I used this with my 9 month old Shepard mix, it was great. We used about 1/3 cup of her kibble and added the Nook to make it harder. It kept her working for 20-30 minutes. However, now that she knows how to remove the Nook, and stick her snout into the opening and lick up the kibble, it lasts about 5 minutes, and is no longer a challenge. She still enjoys playing with this, even when it is empty, and hasn't it destroyed it yet, so for that 3 stars.
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Reviewed in the United States on April 5, 2026
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rach b
Carnegie, US
★★★★★ 5
Awesome toy, add peanut butter
Color: Blue, Color: Blue
I love this, and so does my dog! Yes, plain kibble can fall out too easily, so I put a blob of peanut butter in too and that helps it stick better. Bigger treats work great, as well. Its big and slippery enough that she can't rip it apart, which is great. Absolutely recommend, it's cute to see my dog flip and nose this around. I will probably getting the purple one too, as they are quite affordable. A+
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Reviewed in the United States on March 12, 2026
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Charlotte L
Lake Worth, US
★★★★★ 5
Bento Ball for the Win!
Size: Large
I got the Starmark Everlasting Bento Ball for my doodle, and it’s quickly become one of their favorite toys. First off, it’s super durable—which is a must for doodles that love to chew. This ball is made from tough material designed for aggressive chewers, and it actually holds up really well over time. What I love most is the mental stimulation. You can fill it with treats or kibble and even add a harder “cap” treat on top, so your dog has to work for it. It keeps my doodle busy and entertained way longer than a regular toy. The erratic rolling design is another win—it doesn’t just roll straight, so it keeps your dog engaged and curious. Bonus: the textured surface helps with light dental cleaning while they chew. 🦷 👍 Pros:    •   Extremely durable (great for doodles/chewers)    •   Keeps dogs mentally engaged    •   Doubles as a slow feeder    •   Easy to clean (top-rack dishwasher safe)
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Reviewed in the United States on March 21, 2026
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Leslie Stoker
Grantham, US
★★★★★ 5
Very Durable and keeps dog busy
Size: Medium
We have a dog who loves to chew up EVERYTHING!! She is constantly getting into things and if she can't reach an item of interest, she will find a way to get it, even if it means jumping up on the counter or pool table. LOL. We've tried every puzzle toy and treat you can imagine to keep her busy and tire her out mentally, but nothing really worked that well. She would figure the puzzles out quickly and become board with them after several uses, and preferred to try and chew up the plastic instead. Treats, like bully sticks, that should last a "long time" were gone within 10 minutes. I didn't have high hopes for this product given the history of our dog, but I WAS WRONG!!! The treat was already in the ball when it arrived, so I gave it to her like that. She licked, pawed, and chewed at this treat for hours and did not get board with it. She wore down a little of the dome shape on the treat by the end of the night, but there was still a lot left when I took it up. I gave it to her again the next evening and again it kept her busy. By the third day, the treat was worn down to a ring shape so I took the treat out of the ball and gave it to her. She ate it in about 3 minutes. After examining the ball, it is still in good shape with no damage like we found with hard plastic toys like the kong wobbler. We will definitely be ordering the refills to use with this ball. Best product we have found for busy, destructive dogs who become board easily.
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Reviewed in the United States on January 17, 2020

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