SKU: 85796309875

Aveda Be Curly Advanced Curl Perfecting Primer 200ml

Sale price$44.96 Regular price$49.95
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Description

Aveda Be Curly Advanced Curl Perfecting Primer 200mlThe Aveda Be Curly Advanced Curl Perfecting Primer 200ml is a 98% naturally derived, vegan friendly treatment that serves as the essential first step in any textured hair regimen. Engineered with Avedas latest peptide powered technology, this primer targets the internal and external needs of curls. It features a potent vegan curl strength peptide derived from pea and vegetable proteins, which works to build structural resilience and protect fragile

The Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml is a 98% naturally derived, vegan-friendly treatment that serves as the essential first step in any textured hair regimen. Engineered with Aveda’s latest peptide-powered technology, this primer targets the internal and external needs of curls. It features a potent vegan curl-strength peptide derived from pea and vegetable proteins, which works to build structural resilience and protect fragile strands from the mechanical stress of detangling and styling.

The formula is enriched with certified organic kokum seed butter for weightless nourishment and organic aloe to provide exceptional slip. Unlike standard primers, it provides a "triple-threat" defense: protecting against the drying effects of the sun, shielding hair from thermal damage up to 232°C (450°F), and offering 24-hour humidity protection. This 200ml spray bottle is designed for effortless application, delivering a fine mist that penetrates the hair fiber to reduce frizz by up to 87%, leaving curls 2x shinier and perfectly prepped for any style.

Benefits

  • Internal Strength & Resilience: Features a vegan peptide complex that reinforces hair bonds, making curls significantly more resistant to snapping.
  • 24-Hour Frizz Defense: Creates an invisible moisture barrier that locks out humidity, ensuring curls stay defined even in tropical Australian conditions.
  • High-Level Heat Protection: Shields delicate textured strands from thermal styling damage up to 232°C (450°F).
  • UV Shielding: Contains naturally derived filters to protect hair from the drying and color-fading effects of the sun.
  • Instant Detangling: Provides incredible "slip," allowing combs and fingers to glide through knots, reducing breakage by up to 90%.
  • Porosity Balancing: Smooths the hair cuticle to ensure styling products are absorbed evenly for a consistent, flake-free result.
  • Clean Beauty Standards: 100% vegan, Leaping Bunny certified, and formulated without silicones, parabens, or mineral oil.

Ideal For

  • All Textured Patterns: Specifically balanced for everything from soft waves (Type 2) to tight, high-shrinkage coils (Type 4).
  • Fragile & High-Porosity Hair: Ideal for hair that has been weakened by color services or environmental exposure and needs extra structural support.
  • Heat Styling Enthusiasts: A must-have for those who frequently use diffusers, hoods, or curling wands.
  • Australian Lifestyles: Perfect for active individuals who spend time outdoors and need a combined UV and humidity shield.

Why you'll love it
You’ll love this primer because it turns the often-difficult task of detangling into a seamless, spa-like experience. At AMR Beauty, we know that the "foundation" is the most important part of curl care; this product ensures your curls are hydrated and protected without feeling heavy or sticky. You will love the immediate shine and the way your curls feel plush and touchable once dry. The refreshing Pure-Fume™ aroma—a zesty blend of certified organic lemon, bergamot, and orange—leaves your hair smelling fresh and vibrant all day long.

Final word
Don't let frizz and breakage compromise your natural beauty. The Aveda Be Curly Advanced™ Curl Perfecting Primer 200ml offers a sophisticated, science-led solution that respects the complexity of textured hair. By integrating this professional primer into your routine, you are choosing a future of resilience, high-definition bounce, and total curl confidence.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 85796309875

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4.2 ★★★★★
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Bubbles
Draper, US
★★★★★ 5
Surprisingly durable
Color: Yellow, Color: Yellow
*** UPDATE/EDIT: I bought this thing back in February 2024 and ten months later with nearly DAILY USE this bad boy is still going strong!! You can see in my video, filmed just now, that it's still in one piece and that despite the frequent play, she still LOVES it. It smells like rubber, which doesn't smell like roses to me... but all rubber toys are going to, and that's ok. I'm just so impressed with the durability. Really, really impressed. Between interest, durability and value, I say if you are looking for this kind of toy you should get it if your dog is an appropriate size. Ten months of daily, hard use of throwing, fetch, chewing, travel, overnights in the elements, you name it. There's no reason not to. It's the perfect chew toy IMHO. *** ORIGINAL REVIEW SEPTEMBER 2024: My Goldendoodle is great about destroying every chew toy I give her. She doesn't ruin shoes, she doesn't counter surf (ok she does, she just doesn't take anything) and she has learned to leave the scrunchies and socks where she finds them. Even the remote is safe. (She'll hide it, but it's not destroyed.) So the chew toys get completely mangled because they get her full attention. This toy? It has survived the worst of her chewing attention. Being a cardiac service dog, she goes everywhere with me, including trips, and this toy always gets packed. It's great to throw because it has a "handle" and chucks really well. She carries it easily, like a pacifier lol. And it somehow has survived. It's a bit of a challenge to get treats inside, so if your goal is to stuff it frequently, this might not be the right toy. But it's possible. As for durability, this has been in the top two or three for my girl. Worth the money. Keeps her entertained, which is important, lol...
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Reviewed in the United States on September 13, 2024
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Verified Purchase
B Ko
Waukegan, US
★★★★★ 5
Durable toy, keeps them busy
Color: Red
our trainer said our dogs needed cognitive toys and lick toys to help them calm down. I had doubts about this toy. I was pleasantly surprised when it kept them entertained off and on throughout the day. One would take a break and the other would start batting it around and licking at it. I squished some soft treats into the stem section, crunch treats of various size into the top hole (a couple freeze dried chunks of chicken that I know wouldn't come out easily), and mashed some squishy sweet potato treats into the side holes of the top. While it did take a bit of time to prep with all the different types of treats, it really kept them entertained for a long time. They are 40 pounds and decent chewers and haven't bitten off any rubber bits. Very durable.
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Reviewed in the United States on May 8, 2026
C
Verified Purchase
Callie
Lowell, US
★★★★★ 5
Favorite toy of all time
Color: Red
I have had my dog for 12 years and this is truly the BEST toy I’ve ever bought her (and I’ve bought probably hundreds). I squish the soft-style treats into the holes and it keeps her occupied for a good chunk of time. She loves it. I usually do it multiple times a day with a few different types of treats. She is an extremely aggressive chewer and has never damaged this toy. Now that she’s older I’m especially appreciate of this toy because it keeps her brain active and gives her something to do when she’s not feeling up to a walk.
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Reviewed in the United States on June 4, 2026
A
Verified Purchase
Alli
Bozeman, US
★★★★★ 4
Tough toy but even tougher to get clean!
Color: Red
My puppy is an aggressive chewer and he was only semi-interested in this toy. It hasn't been my favorite, either, due to it being pretty difficult to clean thoroughly. The toy is, however, very durable and its thick rubber has held up to the many bounces on hard floors and tough chew sessions it's been subjected to over the past few months.
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Reviewed in the United States on January 6, 2026
C
Verified Purchase
Comet Fan
Battle Creek, US
★★★★★ 5
A pup favorite and has held up well!
Color: Yellow
My adult dogs really like this treat feeder and love working to get the goodies out of it! It’s held up well over many months despite their biting and gnawing on it, so a good purchase overall. It’s also different than the usual Kongs so adds some variety to their feeder puzzle repertoire to keep up the diversity of mental stimulation.
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Reviewed in the United States on May 25, 2026

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