Getting Entrepreneurial!: Creating and Growing Your Own Business in the 21st Century

Getting Entrepreneurial!: Creating and Growing Your Own Business in the 21st CenturyGetting Entrepreneurial is the definitive guide for would be entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, this book shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity. Author Larry Farrell gives you the secrets of the world's greatest entrepreneurs, in an easy to follow format that

Getting Entrepreneurial is the definitive guide for would-be entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, this book shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity. Author Larry Farrell gives you the secrets of the world's greatest entrepreneurs, in an easy-to-follow format that covers:

• The four bedrock business fundamentals of the world's greatest entrepreneurs
• Sense of mission-the entrepreneurial way to identify and deliver product/market winners
• Customer/product vision-creating entrepreneurial passion to produce continuous growth...and more

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Binding Type: Paperback
Publisher: Wiley
Published: 08/18/2003
ISBN: 9780471444145
Pages: 230
Weight: 0.66lbs
Size: 8.86h x 6.04w x 0.68d