SKU: 14640213137

Citizen Eco-Drive BM6978-77A Men's Watch

Sale price$537.75 Regular price$597.50
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Ships within 48 hours · Estimated delivery Jul 14 - Jul 19

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Description

Citizen Eco-Drive BM6978-77A Men's WatchThe Citizen BM6978 77A is a bright and elegant timepiece that exemplifies the refined minimalist aesthetic of the Slim Dress collection. This model features a 40 mm rose gold tone stainless steel case and matching multi link bracelet, offering a warm and cohesive luxury look. The silver white dial with a subtle sunray finish creates a soft, radiant appearance, perfectly complementing the rose gold tone hands and hour markers for a sophisticated and

The Citizen BM6978-77A is a bright and elegant timepiece that exemplifies the refined minimalist aesthetic of the Slim Dress collection. This model features a 40 mm rose gold-tone stainless steel case and matching multi-link bracelet, offering a warm and cohesive luxury look. The silver-white dial with a subtle sunray finish creates a soft, radiant appearance, perfectly complementing the rose gold-tone hands and hour markers for a sophisticated and highly legible design. Protected by a scratch-resistant sapphire crystal, the BM6978-77A is designed for lasting clarity and daily durability. It is powered by Citizen’s signature Eco-Drive technology, which ensures the watch is continuously charged by light, eliminating the need for periodic battery changes. With its remarkably thin 8.5 mm profile, the watch sits elegantly low on the wrist, making it a perfect match for formal business attire and tailored dress shirts. This model is an ideal choice for the man who prefers a lighter, more classic color palette without compromising on the prestige of a rose gold finish.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 14640213137

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4.6 ★★★★★
Based on 2005 reviews
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Zamira Gonzalez
Lexington, US
★★★★★ 5
Stylish, spacious, and perfect for travel
Color: Upgrade-apricot, Size: 16 Inch
This backpack is well-made and very practical for travel. It offers plenty of space, well-organized compartments, and feels comfortable to carry even for long periods. The design is sleek and modern, making it suitable for both travel and daily use. Great quality for the price.
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Reviewed in the United States on January 31, 2026
A
Verified Purchase
Alberto Gomez
New York, US
★★★★★ 5
Great quality and very practical
Color: Upgrade-apricot, Size: 16 Inch, Color: Upgrade-apricot, Size: 16 Inch
I’m very happy with this backpack. The material feels sturdy and well-made, with a smooth finish that looks elegant and easy to clean. The size is perfect—not too big or bulky, but still spacious enough to carry everything I need. The stitching and zippers feel strong and reliable.
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Reviewed in the United States on January 20, 2026
A
Verified Purchase
Amanda Agnello
Charlottesville, US
★★★★★ 5
Great quality for the price!
Color: Upgrade-darkgreen, Size: 16 Inch
Great backpack with lots of pockets. Due to the price I was worried about the quality, but I have used it for a few months now and it's holding up great. Love the color and would recommend!
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Reviewed in the United States on May 1, 2026
K
Verified Purchase
Kelli Canady
Carnegie, US
★★★★★ 4
Good for travel
Color: Regular-black, Size: 16 Inch
Good looking backpack for travel. Compact and good quality.
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Reviewed in the United States on July 29, 2025
M
Verified Purchase
Madeline McAuliffe
Louisville, US
★★★★★ 5
Great Backpack!
Color: Upgrade-apricot, Size: 16 Inch
Great quality for the price and had a lot of space and pockets, which is super convenient!
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Reviewed in the United States on May 15, 2026

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